Hitting Specific Buyer Targets
December 8, 2020
Great design does more than just look good. In the single family for sale space, buyers aspire to be transformed by their homes, for homes to reflect their identity, and for homes to work for their unique lifestyles. Different buyer profiles require different solutions. But at every price point, creating a successful new home design means finding the perfect combination between a great exterior look and a highly functional interior floor plan.
The modern contemporary styling and lower price point of Painted Prairie near Denver, CO, is ideal for first-time homebuyers. Although the vertical layout looks narrow, the 24 ½ foot wide floor plan lives large with vaulted ceilings and open, interesting interior spaces. Each level promotes casual living with private outdoor spaces and a rooftop deck, perfect for the kind of relaxation and entertainment opportunities that first-time homebuyers will love.
Located in Herriman, UT, the Collet offers a classic modern farmhouse exterior with a welcoming front porch. Every room in this home is centered around family, starting with the owner’s entry, which is adjacent to the kitchen and features a walk-in pantry, additional storage and a convenient filtered water fountain with bottle filler. The oversized island is a great place to casually gather and provides plenty of room for work and/or school when needed. The rest of the elegant and open main floor is perfect for entertaining guests. Upstairs, the loft includes a study desk nook for at-home schooling, crafts or just a place for kids to relax and hang out. No detail went untouched, making this home highly functional for all members of a growing family.
Active Adult / 55+
Designed for affluent 55+ buyers, Winning Farm in Winchester, MA, is far from a “move-down” home. The exterior has been intricately detailed on all four sides of the home, creating a strong sense of community. The entry foyer provides a dramatic welcome, leading to an open, connected main living area where separate spaces are defined by ceiling decoration and volume. The owner’s suite is on the main level directly off the kitchen, perfect for the 55+ buyer. The second level offers more functionality with a generous flex space (yes, 55+ buyers can still use the stairs!) and guest rooms for family and friends.
Each of these homes includes design features that work for completely different markets and buyer profiles. Careful consideration of the area and target market is key to designing lifestyle features that will generate sales success with specific buyers.
These projects were featured in Volume 10 of our inspire magazine. Check it out here!