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International Builders Show

Las Vegas, NV

The NAHB International Builders’ Show, which will mark its 75th year in 2019, is organized, produced and managed exclusively by the National Association of Home Builders. NAHB is a Washington, DC-based trade association whose mission is to enhance the climate for housing and the building industry. Founded in 1942, NAHB serves the needs of more than 140,000 members, who include home builders, remodelers and suppliers of building materials, as well as professionals in new home financing, sales and marketing, and building products and services.

BSB DESIGN SPEAKERS AND TOPICS

 

Gary Snider, aia, Partner

55+ Builders’ Forum: Looking Into the Future of the 55+ Housing Industry

Wednesday, February 20 | 10:15 – 11:15 AM
Location: North 256

What It’s About:

By 2030, all Baby Boomers will be 65 years or older and in or near their retirement years, yet this generation, born between 1946—1964, is living and working longer and not ready for traditional retirement living. In this advanced session, a panel of builders who specialize in this market, will talk candidly about their products, their buyers and the challenges of building for and appealing to this large and diverse group. You’ll explore the choices they make concerning design, amenities and location to create a product that inspires the 55+ buyers, learn the strategies used to overcome obstacles, and identify ways to prepare your business for the transformation of when Boomers are no longer the largest population.

What You’ll Learn:

  • Gain insight from top builders about the fundamentals in today’s 55+ market and the outlook for the this unique housing niche.
  • Identify today’s 55+ trends and those that may affect the future of 55+ development.
  • Learn why selling to 55+ buyers is different depending on whether your customer is an”older” Boomer or a “younger” one.

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Stephen Moore, Senior Partner 

Cracking the Millennial Code: How to Successfully Design, Build & Market to This Powerful Generation of Buyers
Wednesday, February 20 | 3:30 – 4:30 PM
Location: South 221

What It’s About:

Successfully capturing today’s Millennial new home buyer is fraught with challenges. Cracking the special code to solve those challenges is a combination of design, marketing and construction—not the status quo approach that most builders currently follow. There are a growing collection of success stories, and most have required builders to rewire their approach. Hear from three industry professionals—a builder, an architect and a marketer—who are actively engaged in the Millennial marketplace as they discuss specific methods, approaches and processes you need to adopt to attract, capture and close the Millennial buyers of today.

What You’ll Learn:

  • Explore what product design solutions address the challenges of land cost, lifestyle layouts and design features that Millennials consider must-haves.
  • Learn the marketing messaging method, process, content and approach that can attract and deliver the Millennials to a project today.
  • Identify the features, options, upgrades, building approach and customer relationship processes that are essential to engage, capture and retain the Millennial buyer.
  • Understand what is working now to sell Millennials new homes today in spite of identified challenges.
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