Colorado Springs, CO

After hearing Dan Swift, BSB Design President / CEO, deliver a presentation about innovation to a group of homebuilders, View Homes founder Randy O’Leary knew his company was ready to make innovation a key initiative within their overall strategic plan.

To leverage their commitment to innovation, View Homes engaged in record-setting business performance design made possible through personalized, customized consultations and inspirational content. Throughout the process, View Homes had regularly scheduled access to experts from:

  • A top architecture, design and planning company
  • A leading neuroscience team
  • A premier high-performance business strategy team
  • A proven neurotechnology, data science, and organizational valuation metrics firm


  • Leadership buy-in and full support of innovation efforts
  • One-on-one initial planning session at the BSB Design Innovation Lab
  • On-site, half-day customized program for all employees, featuring Dan Swift, CEO of BSB Design, and Robert Cooper, Ph.D., of Cooper Strategic. (pictured above)
  • Commitment to a minimum one-year development initiative


Des Moines, IA

At BSB Design, innovation is hardwired into our corporate culture. To capitalize on this mindset of disruptive thinking and free-flowing ideas, we designed our own physical Innovation Lab space at our corporate headquarters in Des Moines.

The space assists BSB employees and our clients as we collaborate, create and implement ideas greater than anything our industry has seen before. Experimental technologies, inspirational messaging, room layout and furniture selections all contribute to a unique environment that’s different from our standard office workspaces in both function and purpose.


  • Designed by employees for employees – see top three submissions here
  • Open access with quick and easy IT set-up for laptops, tablets, video presentations
  • Meditation pods, lounge-style desks, sit-stand workstations
  • Natural light, glass, texture, and BSB Design brand colors
  • New technology to leverage VR / AR, voice-automation, data capture and long-distance collaboration