Market Research

Our market research teams help clients design homes and communities with consumers in mind.

Whether designing individual floor plans or planning entire communities, BSB Design begins with thorough knowledge of the market and its competitive environment. Without this understanding, most builders and their architectural and land planning partners find themselves moving toward a self-centered approach to design that fails to put the consumer first.

To stay ahead of the competition, builders should elicit expert services that will clearly define viable target markets and ensure a consumer-based approach.

Market Research is integrated with Tracy Cross & Associates, Inc., one of the country’s strongest market research and consulting firms. Through this association, we are able to develop accurate market profiles, unique insights and detailed recommendations. This specific information and precise positioning will establish a clear focus for your entire project, from architectural and land planning services to interior design and marketing.